Executive Summary- Business Model Canvas

For my project I chose to focus on the American Israel Public Affairs Committee. AIPAC is member funded and does not receive any funding from business or government entities. The headquarters are in DC. But there are regional offices throughout the country and the organizaton has members in all fifty states. The mission is unique in terms of what needs to be listed on the business model canvas because AIPAC does not provide a product or even a service in the regular format. The service that  is provided is being able to empowered the membership base to be active with a cause they care about. While the members cares about politics and the U.S.-Israel relationship, acting as individuals does not leverage that passion. When they are part of this national organization, however, they are able to tap into a network that leverages that passion and being part of this organization allows them to help make sure that critically important support in Congress stays strong.

The analysis from the business model canvas points out that donor management is critical to revenue flow. Members continue to donate to the organization when they see the tangible results their support helps make possible. The organization is only able to really make an impact when it has the resources it needs. Without a passionate membership base, the organization would not be able to accomplish its stated mission. The analysis tabs showed that the organization cannot be profitable if just looking at the numbers alone because it is not able to measure the commitment and dedication of the membership base. The services that take resources to produce, from the educational materials that are sent to members to the lobbyist that are hired to build relationships on Capitol Hill, all takes donor support to be possible. None of those things generate revenue by themselves and if we focus too heavily on those elements without focusing on the foundation, the membership base, then the organization will not be able to grow and focus on the challenges ahead.

Link to Business Model Canvas: https://docs.google.com/spreadsheet/ccc?key=0AgGIN6YV3DEodE1zRUFjUHJWcmp0SzF2UUFpWGZwQUE&usp=sharing